The people behind Vervaine

Aum Hukkeri.
Shreyas Paygude.

Aum Hukkeri is Vervaine’s Founder. Shreyas Paygude is Vervaine’s Co-founder. The brand is based in Pune, India.

Why Vervaine exists.

They saw the same ideas being copied, wardrobes becoming harder to tell apart, and fashion getting louder in pursuit of attention and validation. They felt that none of it was necessary to have presence.

Formal clothing can look mature and composed. But you cannot wear formals everywhere. That is the space Vervaine came to explore: clothes with a considered presence, worn with the ease of an everyday fit.

Simple shapes. Distinctive colours. Comfort that can look put together. Elevated standards that feel natural to live in.