Immune to
the ordinary.

They saw the same ideas being copied, wardrobes becoming harder to tell apart, and fashion getting louder in pursuit of attention and validation. They felt that none of it was necessary to have presence.

Formal clothing can look mature and composed. But you cannot wear formals everywhere. That is the space Vervaine came to explore: clothes with a considered presence, worn with the ease of an everyday fit.

Simple shapes. Distinctive colours. Comfort that can look put together. Elevated standards that feel natural to live in.

Aum Hukkeri, Founder, and Shreyas Paygude, Co-founder, are building Vervaine in Pune, India.

For your first lecture or a family lunch. For a walk, a working day or a slower weekend. Vervaine is for people who choose a considered look and want room to feel like themselves.

We do not ask you to dress for someone else’s attention. Find your colours, your proportions and your way of wearing them.