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Better takes
consideration.
A clear idea, developed one decision at a time.
- The beginning
A different standard.
Aum Hukkeri, Founder, and Shreyas Paygude, Co-founder, saw how often fashion repeated itself. They wanted everyday clothes to feel mature, comfortable and individual.
- The direction
Presence through less.
Tees, henleys, sweatpants and hoodies. Simple shapes and seven considered colours: Black, Chocolate, Burgundy, Forest, Navy, Ice and Sand. The images on this website are design and styling studies.
- Where we are now · Sampling
Make the idea tangible.
Physical samples are being developed. Fabric, fit, shades and garment measurements are still being tested. Final specifications and dispatch timing have not been confirmed.
- Next
Prove it before dispatch.
The next milestones are sample approval, final measurements and a confirmed production and dispatch window. We will share verified updates as those decisions are made.
Make it yours.
Explore the full collection and experiment with your own combinations.
Build your fit