Co-founder of Vervaine
Shreyas
Paygude.
Shreyas Paygude is the Co-founder of Vervaine, a clothing brand from Pune, India. He is also Founder and CEO of Rubikscorp.
The Vervaine idea.
They saw the same ideas being copied, wardrobes becoming harder to tell apart, and fashion getting louder in pursuit of attention and validation. They felt that none of it was necessary to have presence.
Formal clothing can look mature and composed. But you cannot wear formals everywhere. That is the space Vervaine came to explore: clothes with a considered presence, worn with the ease of an everyday fit.
Simple shapes. Distinctive colours. Comfort that can look put together. Elevated standards that feel natural to live in.
At Vervaine, Aum Hukkeri is the Founder.
Vervaine and
Rubikscorp.
The roles differ across the two ventures: Aum Hukkeri is Vervaine’s Founder and Rubikscorp’s Co-founder and COO. Shreyas Paygude is Vervaine’s Co-founder and Rubikscorp’s Founder and CEO.